Academic Programs
Business Administration – Marketing
Overview
If you’re drawn to storytelling, branding, social media, and understanding what makes people click, 91ɬ University’s Business Administration – Marketing degree equips you to turn those instincts into a career.
This program blends business fundamentals with hands-on marketing strategy — preparing you to connect products, services, and ideas with the audiences who need them most. Whether your passion is digital marketing, advertising, or brand development, you’ll graduate ready to make an impact in a fast-moving, ever-evolving industry.
BSBA Marketing Degree Opportunities
The Marketing concentration combines core business knowledge with specialized marketing skills to give you a well-rounded foundation.
Build a strong base in:
- Accounting and Financial Management
- Business Law and Ethics
- Organizational Leadership
- Strategic Management
Dive deeper into topics like:
- Principles of Marketing
- Consumer Behavior
- Digital Marketing & Social Media Strategy
- Advertising & Promotion
- Marketing Research & Analytics
Flexible Learning Options: Online or On-Campus
Choose the format that works best for your life. The online program features accelerated 8-week modules designed for working adults, while on-campus students benefit from personal mentorship and a collaborative academic community.
Faith-Based Leadership
As a Christ-centered institution, 91ɬ University emphasizes integrity, service, and purpose-driven leadership. In the Marketing program, you’ll explore how ethical decision-making and strong values shape meaningful business practices.
Quick Program Details
Online Tuition: $420 Per Credit Hour
Next Start On-Campus: January 2027
Next Start Online: December 2026
Time to Complete: 1-4 years*
*Time to complete can be reduced with prior learning and transfer credits
Other Available Concentrations
Accounting
Equips students with the technical expertise, ethical foundation, and real-world business insight needed to thrive in today’s financial landscape. Whether you study on-campus or online, you’ll gain a comprehensive business education paired with advanced accounting specialization designed to launch your professional career.
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Cybersecurity
Focused on the ever-evolving digital landscape, this concentration equips students with essential skills in protecting information systems and networks. Coursework covers areas like network security, ethical hacking, and digital forensics, preparing graduates for roles in cybersecurity analysis, system security management, or IT consulting.
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Information Technology
This concentration emphasizes the practical and theoretical aspects of IT, including system administration, database management, and software development. Students will gain hands-on experience in implementing technology solutions, preparing them for diverse IT roles in business, government, or nonprofit sectors.
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Management
Offering a broad understanding of organizational leadership and strategic decision-making, this concentration prepares students for managerial roles. It covers key areas such as human resources, project management, and business ethics, ideal for careers in corporate management, entrepreneurship, or consultancy.
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Sport Management
Tailored for those interested in the business side of sports, this concentration blends principles of management, marketing, and finance in a sports context. Students will explore topics like sports marketing, event management, and facility operations, preparing them for roles in sports agencies, athletic administration, or event coordination.
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Leadership
Coursework focuses on modern leadership theories, coaching, organizational behavior, career planning, and leading in diverse environments, preparing students to guide teams and organizations with purpose and clarity.
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3+1 Pathway
91ɬ University’s Accelerated 3+1 BSBA + MBA Program allows students to earn both the Bachelor of Science in Business Administration and the Master of Business Administration in an accelerated pathway. Rather than completing the bachelor’s degree first and then starting the MBA, students move through an integrated plan of study that combines undergraduate and graduate coursework. As part of the program, approved graduate courses count toward undergraduate requirements, allowing students to begin graduate-level work during the junior and senior years while completing the BSBA.
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Career Outlook
A degree in Marketing opens doors across industries — from corporate settings to nonprofits, startups, and agencies.
Graduates are prepared for roles such as:
- Marketing Coordinator
- Social Media Manager
- Brand Strategist
- Digital Marketing Specialist
- Advertising Account Executive
- Market Research Analyst
- Sales and Business Development Representative
Whether you want to build brands, grow businesses, or tell stories that inspire action, this degree gives you the tools to do it.
Courses & Competencies
Bachelor of Science in Business Administration (BSBA)
Total Credits: 120
For a full breakdown of each course, reference the academic catalog located in Academic Resources.
General Education Requirements
- Introduction to the Writing Process
- Fundamentals of Speech
- Biblical Perspectives
- Developing the Christian Mind
- Math/Science* (3 Credits)
- Fine Arts/Humanities* (6 Credits)
- Social/Behavioral Science* (3 Credits)
- Degree Requirements (BA or BS/BSN)* (6 Credits)
- Personal Wellness
- ESS Activity Course* (1 Credit)
- Career Pathways I & II (2 Credits)
- Career Pathways III & IV (2 Credits)
- Career Pathways V & VI (2 Credits)
*Course or requirement includes multiple options. Online offerings may differ.
Core Requirements
- Principles of Macroeconomics
- Principles of Microeconomics
- Accounting Principles
- Managerial Accounting
- Principles of Management
- Principles of Marketing
- Legal Environment of Business
- Business Communication
- Business Finance
- Business Policy & Strategy
Concentration
- Advertising and Promotions
- Internet Marketing
- Topics in Marketing Communication
- Digital Marketing Data Analysis
- Sales
- Consumer Behavior
- Business Internship